Footwear customization refers to the process of altering or personalizing shoes to meet individual preferences. This can include changing colors, materials, and designs, allowing customers to create unique footwear that reflects their style. Many brands, such as Nike and Adidas, offer online platforms where users can design their own shoes. The customization process often involves selecting specific features like laces, patterns, and even adding personal text or images. This trend has gained popularity as consumers seek to express their identity through fashion, making customized footwear a popular choice for both casual and athletic wear.