A Focus Strategy is a business approach where a company concentrates on a specific market segment or niche. By targeting a particular group of customers, the company can tailor its products or services to meet their unique needs, often leading to a competitive advantage. This strategy allows businesses to become experts in their chosen area, enhancing customer loyalty and satisfaction. Companies employing a focus strategy can choose between two main types: cost focus and differentiation focus. In cost focus, a business aims to be the lowest-cost provider in its niche, while in differentiation focus, it seeks to offer unique features or services that set it apart from competitors.