A "Focal Point" refers to the central element in a composition that draws the viewer's attention. In art and design, it can be a specific object, color, or area that stands out due to contrast, size, or placement. The focal point helps to guide the viewer's eye and creates a sense of balance within the piece. In photography, the focal point is often determined by the subject of the image, such as a person or an object. Techniques like depth of field and framing can enhance the focal point, making it more prominent. Understanding focal points is essential for effective visual communication in various fields, including graphic design and architecture.