Florida's Natural is a brand of orange juice and other fruit juices produced by the Florida's Natural Growers, a cooperative of citrus growers in Florida. Established in 1933, the cooperative focuses on using fresh, locally sourced fruit to create high-quality juice products. The brand is known for its commitment to natural ingredients, with no added sugars or preservatives in many of its offerings. Florida's Natural emphasizes sustainability and supports local farming practices, making it a popular choice for consumers seeking authentic and environmentally friendly juice options.