A "flop" refers to a failure, particularly in the context of business, entertainment, or product launches. It occurs when an idea, project, or product does not meet expectations, resulting in poor performance or reception. For example, a movie that fails to attract an audience or a product that does not sell well can be labeled a flop. Flops can happen for various reasons, such as inadequate marketing, poor quality, or misjudged audience preferences. In the film industry, a box office flop can lead to significant financial losses, while in business, a product flop may result in wasted resources and a damaged reputation.