Floating market culture refers to a unique trading system where vendors sell goods directly from boats on rivers or canals. This practice is prevalent in countries like Thailand and Vietnam, where waterways serve as vital transportation routes. Vendors typically offer fresh produce, local delicacies, and handmade crafts, creating a vibrant atmosphere that attracts both locals and tourists. These markets are not only about commerce; they also reflect the rich traditions and lifestyles of the communities involved. The floating market experience often includes cultural performances, traditional music, and the opportunity to sample regional cuisine, making it a lively and engaging social event.