Flo is a fictional character and the spokesperson for the Progressive Insurance company. She is known for her friendly demeanor and distinctive appearance, often wearing a white apron and a name tag. Flo's character is designed to make insurance shopping more approachable and enjoyable for customers. Since her debut in 2008, Flo has become a recognizable figure in advertising, often appearing in humorous commercials that highlight the benefits of Progressive's services. Her catchphrases and upbeat personality have contributed to the brand's identity and helped it stand out in the competitive insurance market.