A fishing lure is an artificial bait designed to attract fish. It mimics the appearance, movement, or sound of prey, enticing fish to bite. Lures come in various shapes, sizes, and colors, and can be made from materials like plastic, metal, or wood. Common types include spinners, crankbaits, and jigs. Anglers use fishing lures to improve their chances of catching fish. By selecting the right lure for the specific type of fish and water conditions, they can effectively mimic the natural food sources of the fish. This technique is popular in both freshwater and saltwater fishing.