"First We Feast" is a digital media brand that focuses on food culture, featuring articles, videos, and shows that celebrate culinary experiences. It is well-known for its popular web series, Hot Ones, where celebrities are interviewed while eating increasingly spicy chicken wings. The show combines humor and food, making it a unique platform for both entertainment and culinary exploration. In addition to Hot Ones, "First We Feast" covers a variety of topics related to food, including recipes, restaurant reviews, and food trends. The brand aims to engage food enthusiasts and promote a deeper appreciation for diverse cuisines and culinary creativity.