Film criticism is the practice of evaluating and interpreting films, often through written reviews or scholarly articles. Critics analyze various elements such as direction, acting, cinematography, and themes to provide insights that enhance the audience's understanding of a film's artistic and cultural significance. Critics can influence public perception and box office success, making their role vital in the film industry. In addition to reviews, film criticism encompasses broader discussions about cinema, including its history, theory, and impact on society. Critics often engage with films in the context of social issues, genre conventions, and audience reception, contributing to a richer dialogue about the medium.