The Festa Dei Fiori is an annual flower festival held in the town of Sanremo, located on the Italian Riviera. This vibrant event celebrates the beauty of flowers through colorful parades, floral displays, and artistic arrangements. It typically takes place in March and attracts both locals and tourists who enjoy the stunning sights and festive atmosphere. During the festival, participants create elaborate floats adorned with fresh flowers, showcasing their creativity and craftsmanship. The event often includes live music, entertainment, and various activities for families, making it a delightful experience for everyone involved. The Festa Dei Fiori highlights the region's rich floral heritage and promotes community spirit.