A "feature" refers to a distinctive attribute or aspect of something that sets it apart from others. In technology, for example, a feature can be a specific function of a software application, such as the ability to share files or customize settings. Features enhance user experience and can influence a consumer's decision to choose one product over another. In the context of products, features can include physical characteristics, like color or size, as well as performance aspects, such as battery life or speed. Understanding the features of a product, like a smartphone or a car, helps consumers make informed choices based on their needs and preferences.