Fat Possum is an independent record label based in Oxford, Mississippi, known for its focus on blues and rock music. Founded in 1991, the label gained recognition for promoting both established and emerging artists, particularly those from the American South. It has played a significant role in reviving interest in traditional blues music. The label has released albums from notable artists such as R.L. Burnside and Junior Kimbrough, helping to bring their music to a wider audience. Fat Possum is also known for its distinctive approach to marketing and its commitment to preserving the legacy of Southern music traditions.