Fania Records is a record label founded in 1964 in New York City, primarily known for popularizing salsa music. It was established by Johnny Pacheco and Jerry Masucci, who aimed to showcase the vibrant Latin music scene. The label became a platform for many influential artists, including Willie Colón and Celia Cruz, helping to bring salsa to a wider audience. Throughout the 1970s and 1980s, Fania Records released numerous albums that defined the genre, contributing to its global appeal. The label's unique sound combined elements of jazz, rock, and traditional Latin rhythms, making it a significant force in the music industry.