Fanatics is a leading online retailer specializing in licensed sports merchandise. Founded in 1995, the company offers a wide range of products, including apparel, collectibles, and memorabilia for various sports teams and leagues. It serves millions of fans by providing access to official gear from organizations like the NFL, NBA, MLB, and NHL. In addition to its retail operations, Fanatics has expanded into technology and data analytics to enhance the shopping experience. The company partners with sports leagues and teams to create exclusive merchandise and has developed a strong presence in the global sports market, catering to fans around the world.