Fan behavior refers to the actions and attitudes of individuals who support a particular team, artist, or entertainment franchise. Fans often express their enthusiasm through attending events, purchasing merchandise, and engaging in discussions on social media. This behavior can create a sense of community among fans, fostering connections based on shared interests. Additionally, fan behavior can influence the success of a team or artist. For example, sports teams may rely on fan attendance and support for revenue, while musicians benefit from loyal followers who promote their work. Understanding fan behavior helps organizations tailor their marketing strategies and enhance fan experiences.