Fair & Lovely is a skin-lightening cream that was first launched in India in 1975. It is marketed primarily to women and claims to enhance skin tone, providing a brighter and more radiant appearance. The product has been popular in various countries, particularly in South Asia, where lighter skin is often associated with beauty and social status. Over the years, Fair & Lovely has faced criticism for promoting unrealistic beauty standards and perpetuating colorism. In response to changing societal views, the brand has recently rebranded itself as Glow & Lovely to focus more on radiance and confidence rather than just skin tone.