Facial serums are lightweight skincare products designed to deliver concentrated active ingredients directly to the skin. They typically contain vitamins, antioxidants, and other beneficial compounds that target specific skin concerns, such as acne, wrinkles, or dryness. Due to their thin consistency, serums are usually applied after cleansing and before moisturizing. These products are often formulated to penetrate deeper into the skin compared to regular moisturizers. Many serums are tailored for different skin types, making it easier for individuals to find one that suits their needs. Regular use can enhance the overall appearance and health of the skin.