Facial makeup refers to cosmetic products applied to the face to enhance or alter one's appearance. Common items include foundation, concealer, blush, and highlighter. These products help even out skin tone, cover blemishes, and add color to the cheeks, creating a polished look. Many people use facial makeup for various occasions, from everyday wear to special events. Techniques can vary widely, with some opting for a natural look while others may choose bold styles. The application of facial makeup can also be influenced by trends, cultural practices, and personal preferences, making it a versatile aspect of beauty.