Facial lotion is a skincare product designed to hydrate and nourish the skin on the face. It typically contains ingredients like water, oils, and vitamins that help maintain moisture levels and improve skin texture. Many facial lotions are formulated for specific skin types, such as oily, dry, or sensitive skin, ensuring that users can find a product that suits their needs. Applying facial lotion is usually part of a daily skincare routine, often used after cleansing and before makeup. Regular use can help prevent dryness, reduce the appearance of fine lines, and promote a healthy complexion. Popular brands include Neutrogena, Cetaphil, and CeraVe.