Face serums are lightweight skincare products designed to deliver concentrated active ingredients directly to the skin. They typically contain a higher concentration of beneficial compounds, such as vitamins, antioxidants, and hyaluronic acid, which can help address specific skin concerns like dryness, aging, or acne. These serums are usually applied after cleansing and before moisturizing, allowing the skin to absorb the nutrients effectively. Due to their potent formulations, face serums can enhance the overall appearance and health of the skin, making them a popular choice in many skincare routines.