FILA is an Italian sportswear brand founded in 1911, originally focused on producing high-quality textiles. Over the years, it has evolved into a global brand known for its athletic apparel, footwear, and accessories. The company gained popularity in the 1970s and 1980s, particularly in tennis, thanks to endorsements from famous athletes like Björn Borg. Today, FILA offers a wide range of products for various sports and lifestyle activities. The brand is recognized for its distinctive logo and retro-inspired designs, appealing to both athletes and fashion enthusiasts. FILA continues to expand its presence in the global market, collaborating with various designers and influencers.