Homonym: FCB (Football)
FCB, or Foote, Cone & Belding, is a global advertising agency known for its innovative marketing strategies and creative campaigns. Founded in 1900, it has a long history of helping brands connect with consumers through effective communication. FCB operates in various sectors, including consumer goods, technology, and healthcare, providing a range of services from traditional advertising to digital marketing.
The agency is recognized for its unique approach, which emphasizes understanding consumer behavior and emotions. This methodology is often referred to as the FCB Grid, a model that categorizes products based on their complexity and the level of consumer involvement, guiding the development of tailored marketing strategies.