Eye shadow is a cosmetic product applied to the eyelids to enhance or alter their appearance. It comes in various forms, including powder, cream, and pencil, and is available in a wide range of colors and finishes, such as matte, shimmer, and metallic. Eye shadow can be used to create different looks, from subtle to dramatic, depending on the occasion and personal preference. To apply eye shadow, users typically use brushes or applicators to blend the product onto the eyelids. It can be layered for intensity and is often paired with other makeup products, such as eyeliner and mascara, to complete the eye makeup look. Proper application techniques can help achieve a polished appearance.