Export innovation refers to the development of new products, services, or processes that enhance a company's ability to sell goods and services in international markets. This can involve improving existing offerings or creating entirely new ones that meet the specific needs of foreign consumers. By focusing on innovation, businesses can gain a competitive edge and increase their market share abroad. Companies often invest in research and development (R&D) to drive export innovation. Collaborating with local partners or leveraging technology can also play a crucial role in adapting products for different markets. Successful export innovation can lead to increased revenue and growth opportunities for businesses on a global scale.