Exhibition stands are structures used at trade shows, conventions, and exhibitions to showcase products or services. They serve as a focal point for businesses to attract potential customers and create brand awareness. These stands can vary in size and design, ranging from simple tables to elaborate multi-level displays. Typically, exhibition stands are designed to be visually appealing and functional, incorporating elements like banners, lighting, and interactive features. Companies often customize their stands to reflect their brand identity and message, making them an essential part of marketing strategies at events like trade shows and conventions.