Event attendance refers to the number of people who participate in a specific gathering, such as a concert, conference, or festival. It is often measured to assess the success of the event and can influence future planning and marketing strategies. Factors affecting attendance include the event's location, timing, and promotional efforts. Organizers typically track attendance through ticket sales, registration forms, or on-site check-ins. High attendance can indicate strong interest in the event's theme or activities, while low attendance may prompt organizers to reevaluate their approach. Understanding attendance patterns helps improve future events and enhance participant experiences.