European fashion trends are characterized by a blend of traditional styles and modern influences, showcasing the continent's rich cultural heritage. Cities like Paris, Milan, and London serve as fashion capitals, where designers unveil their latest collections, setting the tone for global fashion. In recent years, sustainability has become a significant focus, with many brands adopting eco-friendly practices. Additionally, streetwear has gained prominence, merging casual styles with high fashion, reflecting the evolving tastes of consumers who seek both comfort and style in their wardrobes.