The European Coaching Association (ECA) is a professional organization dedicated to promoting coaching standards and practices across Europe. It aims to support coaches in their professional development and enhance the quality of coaching in various fields, including sports, business, and personal development. ECA provides resources such as training programs, workshops, and networking opportunities for coaches. It also works to establish a unified framework for coaching qualifications and certifications, ensuring that coaches meet high standards of professionalism and ethics in their practice.