European business refers to the economic activities and commercial practices that take place within the countries of Europe. It encompasses a wide range of industries, including manufacturing, technology, finance, and services. The European Union (EU) plays a significant role in facilitating trade and investment among its member states, promoting a single market that allows for the free movement of goods, services, capital, and labor. In addition to the EU, various organizations and trade agreements, such as the European Free Trade Association (EFTA), influence business operations in Europe. Companies often engage in cross-border collaborations and partnerships to enhance competitiveness and innovation. The diverse economic landscape of Europe presents both opportunities and challenges for businesses operating in the region.