The European Advertising Standards Alliance (EASA) is an organization that promotes responsible advertising across Europe. It works to ensure that advertisements are truthful, legal, and socially responsible. EASA collaborates with various national advertising self-regulatory organizations to create a unified approach to advertising standards. EASA also provides guidance and resources to help advertisers comply with ethical practices. By fostering cooperation among its members, EASA aims to enhance consumer trust in advertising and protect the interests of both consumers and businesses in the European market.