Estonian pop music is a vibrant genre that blends traditional influences with modern sounds. It often features catchy melodies and relatable lyrics, appealing to a wide audience. Artists like Kerli and Elina Nechayeva have gained recognition both locally and internationally, showcasing the unique flavor of Estonian culture. The music scene in Estonia has been influenced by various genres, including electronic, rock, and folk. The annual Eesti Laul competition highlights emerging talent and serves as a platform for artists to represent Estonia in the Eurovision Song Contest. This event has helped elevate the profile of Estonian pop music on the global stage.