Eric B. and Rakim is a hip-hop duo formed in the late 1980s, consisting of DJ Eric B. and rapper Rakim. They are known for their innovative sound and lyrical complexity, which helped shape the genre. Their debut album, Paid in Full, released in 1987, is considered a classic and has influenced countless artists. The duo is recognized for their unique blend of sampling and lyrical storytelling. Rakim's intricate rhymes and Eric B.'s production techniques set a new standard in hip-hop. They are often credited with elevating the art of rapping and are regarded as pioneers in the music industry.