Ephemeral content refers to digital media that is temporary and typically disappears after a short period, often within 24 hours. Commonly found on platforms like Instagram Stories and Snapchat, this type of content encourages users to share moments without the pressure of permanence. The appeal of ephemeral content lies in its spontaneity and authenticity, allowing users to engage with their audience in a more casual manner. Brands and individuals use this format to create urgency and foster real-time interactions, making it a popular choice for marketing and personal expression.