The Entertainment Software Rating Board (ESRB) is an organization that assigns age and content ratings to video games and apps. Established in 1994, its primary goal is to help consumers, especially parents, make informed choices about the games their children play. The ratings range from "Early Childhood" to "Adults Only," providing clear guidance on the suitability of content. In addition to ratings, the ESRB also provides detailed content descriptors that explain specific elements in a game, such as violence or strong language. This information is available on game packaging and online, ensuring that players can easily access it before making a purchase.