End consumers are the final users of products or services in the supply chain. They purchase goods for personal use rather than for resale. This group includes individuals and households who buy items like food, clothing, and electronics to meet their everyday needs. Understanding end consumers is crucial for businesses, as their preferences and behaviors influence market trends. Companies often conduct research to identify the desires and buying habits of these consumers, which helps them tailor their offerings and marketing strategies to better satisfy the demands of the target audience.