Empty Signifier
An "Empty Signifier" refers to a term or concept that lacks a specific, fixed meaning and can be interpreted in various ways. It often serves as a placeholder for ideas or emotions that resonate with different people, allowing for broad appeal. For example, the term freedom can evoke different feelings and interpretations depending on individual experiences and cultural backgrounds.
In political discourse, empty signifiers can be powerful tools. They enable leaders to rally support by using terms that seem universally positive, like hope or change, while allowing for diverse interpretations. This flexibility can create a sense of unity among supporters, even if their underlying beliefs differ significantly.