An email campaign is a marketing strategy that involves sending a series of emails to a targeted group of recipients. The goal is to promote products, services, or events, and to engage with customers or potential clients. These campaigns can be tailored to specific audiences based on their interests and behaviors, making them an effective way to communicate directly with individuals. Typically, an email campaign includes a well-designed message, a clear call to action, and often links to a website or landing page. Marketers use various tools to track the performance of these campaigns, measuring metrics like open rates and click-through rates to assess their effectiveness and make improvements.