Electronic Pop is a music genre that combines catchy melodies with electronic sounds and production techniques. It often features synthesizers, drum machines, and digital effects, creating a polished and modern sound. Artists in this genre typically focus on creating upbeat and danceable tracks, appealing to a wide audience. The genre emerged in the late 20th century, influenced by earlier styles like synth-pop and new wave. Notable artists include Lady Gaga, Grimes, and CHVRCHES, who have helped popularize electronic pop in mainstream music. The genre continues to evolve, incorporating elements from various styles and pushing the boundaries of electronic music.