"Either/Or" is a philosophical concept introduced by the Danish philosopher Søren Kierkegaard. It explores the idea of making choices between two distinct paths in life, often representing a conflict between aesthetic and ethical living. The aesthetic choice focuses on personal pleasure and immediate satisfaction, while the ethical choice emphasizes responsibility and commitment. In the context of decision-making, "Either/Or" highlights the importance of individual choice and the consequences that follow. It encourages people to reflect on their values and the impact of their decisions, ultimately shaping their identity and life direction.