Efes Pilsen is a popular Turkish beer brand, first brewed in 1969 by the Efes Beverage Group. It is a pale lager known for its light and refreshing taste, making it a favorite among beer drinkers in Turkey and beyond. The beer is named after the ancient city of Ephesus, reflecting its cultural heritage. Efes Pilsen is widely available in various formats, including bottles and cans, and has gained international recognition, exporting to numerous countries around the world.