Edward Selfridge was an American businessman best known for founding the famous department store chain, Selfridges, in London. Born on February 15, 1879, in Ripon, Wisconsin, he revolutionized retail by introducing innovative marketing techniques and customer service practices. His vision transformed shopping into an enjoyable experience rather than a mere transaction. Selfridge's store opened in 1909 and quickly became a popular destination for shoppers. He emphasized the importance of creating an attractive shopping environment and was one of the first to use window displays effectively. His contributions to retail have had a lasting impact on the industry, influencing how stores operate today.