Economic Psychology is the study of how psychological factors influence economic behavior. It examines how people's thoughts, feelings, and perceptions affect their decisions related to spending, saving, and investing. This field combines insights from both psychology and economics to understand consumer behavior and market dynamics. Researchers in Economic Psychology explore various topics, including consumer confidence, risk perception, and decision-making processes. By analyzing how emotions and cognitive biases impact financial choices, they aim to improve economic models and help businesses better understand their customers. This interdisciplinary approach provides valuable insights for policymakers and marketers alike.