Ecological Modernization is a theory that suggests economic growth and environmental protection can coexist. It emphasizes the role of technology and innovation in addressing environmental issues, arguing that modern societies can achieve sustainability through improved practices and cleaner technologies. This approach encourages industries to adopt eco-friendly methods while maintaining economic competitiveness. The concept emerged in the late 20th century, influenced by thinkers like Ulrich Beck and Joseph Huber. It promotes collaboration between governments, businesses, and communities to create policies that support sustainable development. By integrating environmental considerations into economic planning, ecological modernization aims to create a more sustainable future.