Ebisu is one of the Seven Lucky Gods in Japanese mythology, often associated with prosperity and good fortune. He is depicted as a cheerful, bearded man, usually holding a fishing rod and a large sea bream, symbolizing abundance and success in business. In Japanese culture, Ebisu is celebrated during the Tōka Ebisu festival, which takes place in January. People visit shrines dedicated to him, such as the Ebisu Shrine in Osaka, to pray for good luck in their endeavors and to ensure a prosperous year ahead.