East Coast hip hop is a subgenre of hip hop music that originated in the eastern United States, particularly in cities like New York City. It emerged in the late 1970s and gained prominence in the 1980s and 1990s. Characterized by its complex lyrics and diverse beats, East Coast hip hop often features storytelling and social commentary, reflecting the urban experience. Key artists in this genre include The Notorious B.I.G., Nas, and Jay-Z, who have significantly influenced the style and culture of hip hop. The East Coast scene is known for its emphasis on lyricism and production quality, often utilizing samples from jazz, soul, and funk music.