East Coast Rap is a subgenre of hip-hop that originated in the northeastern United States, particularly in cities like New York City and Philadelphia. It is characterized by its complex lyricism, intricate wordplay, and often socially conscious themes. Artists from this region often focus on storytelling and personal experiences, reflecting the urban environment around them. Prominent figures in East Coast Rap include The Notorious B.I.G., Nas, and Jay-Z, who have all made significant contributions to the genre. The sound typically features hard-hitting beats, sampling from jazz, funk, and soul music, creating a distinct auditory experience that sets it apart from other regional styles.