East Coast IPA, also known as New England IPA (NEIPA), is a style of India Pale Ale characterized by its hazy appearance and juicy, fruity flavors. This beer typically features a soft mouthfeel and lower bitterness compared to its West Coast counterpart. The use of late hop additions and dry hopping techniques enhances the aroma and flavor, often showcasing tropical fruit notes like mango, pineapple, and citrus. The brewing process for East Coast IPA often involves using specific yeast strains that contribute to its cloudy look and fruity esters. This style has gained popularity for its approachable taste and aromatic profile, making it a favorite among craft beer enthusiasts. Breweries across the Northeast United States have played a significant role in its rise, with many experimenting with various hop combinations.