EQR, or Equity Residential, is a real estate investment trust (REIT) that focuses on the ownership and management of residential properties. Founded in 1969, it primarily invests in apartment buildings located in urban and high-demand suburban areas across the United States. EQR aims to provide quality living spaces while generating income for its investors. The company operates a diverse portfolio of properties, catering to various demographics and income levels. By focusing on sustainable practices and community engagement, EQR strives to enhance the living experience for its residents while maintaining strong financial performance for its shareholders.