EA Sports Big is a video game label created by Electronic Arts that focuses on arcade-style sports games. Launched in the early 2000s, it is known for its fast-paced gameplay, exaggerated physics, and vibrant graphics. The label features popular sports like basketball, football, and snowboarding, appealing to casual gamers. Some of the most notable titles under EA Sports Big include SSX, NBA Street, and NFL Street. These games emphasize fun and creativity over realism, allowing players to perform spectacular moves and tricks. The label has garnered a dedicated fan base for its unique approach to sports gaming.